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Improve the Timing of Your Social Media Posts

I stumbled upon this interesting post this morning–an excellent infographic from Kissmetrics based on data from @danzarrela.

 

Insights

1. Don’t Worry About Cali (aka Time Zone Awareness)

  • Capture 81% of the US audience simply by optimizing for the Central and Eastern Time Zones

2. Tweet More, Facebook Less (per day)

  • Post 1-4 times per hour to achieve higher click-through on Twitter
  • Post 0.5 times per day to achieve higher click-through on Facebook Pages

Science of Social Timing Part 1

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