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About

Who Is This Guy? Where Am I?

 

Gamer (tag: TyBlues95), jam-finder, sports nut, sneakerhead, EMC-employed social marketeer.

After growing up in St. Louis and a stint at the University of Missouri collecting three pieces of paper, I shipped up to Boston to pick up one more at the Boston University School of Management. EMC was nice enough to offer a spot in their Marketing Leadership Development Program and I have worked for them ever since.

TylerAltrup.com focuses on the things that interest me–both personally and professionally.¬†As a result, I will discuss social media strategy, social measurement and monetization, gamification, games, and music in a perfect hodgepodge.

 

 

What Does He Know About Social?

 

Five days a week EMC Corporation employs me as a Senior Social Media Engagement Manager. For details, check out my LinkedIn page. The opinions expressed here do not reflect the positions of my employer–but they do reflect my own. I specialize in social media measurement and monetization and will encourage that conversation here.

Video Games? Gamification?

I have been playing games since before I could read–I would sit and watch my oldest brother play Final Fantasy just to be a part of it. Since then, I have accumulated a huge collection and even worked in the industry for a bit. Now, I use this knowledge and my marketing background to help understand the emerging trend of gamification.

Why Music?

Because I like music, that’s why.