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Fifth Down “We Are Mizzou”

So awful…and so good.


Net10 Conversations: Lovestruck

“I wrote a song about it…” Great ad from Net10.



Gotye – Somebody That I Used to Know (feat. Kimbra)

Indie rock meets soul. Explosion ensues.


The Weeknd – D.D./Dirty Diana


Improve the Timing of Your Social Media Posts

I stumbled upon this interesting post this morning–an excellent infographic from Kissmetrics based on data from @danzarrela.



1. Don’t Worry About Cali (aka Time Zone Awareness)

  • Capture 81% of the US audience simply by optimizing for the Central and Eastern Time Zones

2. Tweet More, Facebook Less (per day)

  • Post 1-4 times per hour to achieve higher click-through on Twitter
  • Post 0.5 times per day to achieve higher click-through on Facebook Pages

Science of Social Timing Part 1


…and so it begins

And it begins in earnest.

After devoting far too much time to how I should use this blog, I have now decided to go full force forward and pull it together as I go.

I hope to use this space both professionally and personally. Professionally, I will share my thoughts on topics related to social media (specifically measurement and monetization), gamification, and other marketing news.


Personally, I will share a few jams, musings on video games, and, of course, my Twitter stream (follow me @TylerAltrup).


Cults “Go Outside”

Tasty indie jam goodness.


The Roots “Make My” (feat. Big K.R.I.T.)

One fantastic collabo.


Talib Kweli “Beautiful” (feat. Big K.R.I.T., Outasight, and Mela Machinko)

Great new jam benefiting the American Cancer Society.


Juicy J “Who Da Neighbors” (Remix feat. Snoop Dogg)

Grimy @therealjuicyj jam. Now that’s paper.