Improve the Timing of Your Social Media Posts
I stumbled upon this interesting post this morning–an excellent infographic from Kissmetrics based on data from @danzarrela.
Insights
1. Don’t Worry About Cali (aka Time Zone Awareness)
- Capture 81% of the US audience simply by optimizing for the Central and Eastern Time Zones
2. Tweet More, Facebook Less (per day)
- Post 1-4 times per hour to achieve higher click-through on Twitter
- Post 0.5 times per day to achieve higher click-through on Facebook Pages
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